grAPHIC dESIGN
fOOD TRUCK, MENU AND LOGO DESIGN
The food truck project was assigned as a group project involving different ideas such as design, logo, menu, and social media post. We, as a group, had to come up with new and creative ideas for the name of the brand, logo design, colours that match the brand identity, menu design and social media post promoting the brand.
The food truck was a top-notch project where I was able to develop, practice, and rehearse the use of Illustrator, InDesign, and Photoshop. As a group, we had really good communication, which made the project successful and easy to work on. I was responsible for designing the logo, menu, and two social media posts; therefore, I had to match colours, fonts and overall design for our outcome. Lastly, I would say It was a worthy project because It challenged my design and creativity skills
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fashion Booklet
The fashion booklet was assigned as an individual project conducted in a studio, involving photoshoots with various lighting styles. The Nike Running Collection Fashion Booklet is a visually engaging and informative catalogue showcasing high-performance running gear. The booklet emphasizes the importance of having the right shoes and apparel to achieve peak performance, whether for elite athletes or casual joggers.
Effective communication and relationship with the female model were critical because it was my first time working with a model, thus, the process was feasible. We had to do two photo shooting sessions, with the first one focusing on a flat layout to showcase a knolling concept. One week later, I had the model invited to the studio for the figure photos.
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KlEENEX AD CAMPAIGN
For this project, I partnered up with another media communication student and three more students from the marketing program. This group project ad campaign was promoted by using different skills such as photography, design, and creativity. The use of different software was used to promote this brand and its products.
This project was very challenging, however, it was a great opportunity to learn and expand my knowledge. Especially considering my limited proficiency in using the Adobe Creative Suite at that time, and generating creative ideas was difficult. Working on a team was crucial because I was able to learn new skills and come up with creative and useful ideas.
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